Email Marketing: The Underrated Strategy for Church Growth in 2025

The Dominance of Email Marketing

• 💡 Email still dominates internet traffic in 2025, dwarfing platforms like YouTube, TikTok, and Instagram.
• 📊 Daily email volume is staggering: 333 billion emails are sent daily, significantly more than text messages, Google searches, and YouTube videos combined.
• ⚠️ Even after removing spam, legitimate email traffic remains vastly larger than other communication channels.

Why Email is Crucial for Leaders

• 🎯 Leaders often overlook email, missing a critical opportunity to connect with their audience or congregation.
• 🔑 The overwhelming evidence suggests that effective audience connection is best achieved through email, despite the popularity of social media.
• 🚀 While social media is engaging, email is presented as a more serious and effective tool for communication.

Leveraging Email Effectively

• ✅ Embrace permission marketing; when someone gives you their email, they've explicitly agreed to hear from you.
• 🏠 Email represents owned space, unlike social media platforms with ever-changing algorithms, providing stability and control.
• 🗣️ Shift your focus from what you want to say to what your audience needs and wants, using the word "you" to engage them.
• 🤝 Aim to be helpful in your emails, providing content that your audience loves to read and finds valuable.

The Power of "On The Rise" Newsletter

• 📈 The speaker highlights their own weekly newsletter, "On the Rise," which reaches over 110,000 subscribers.
• 📧 This newsletter demonstrates the significant reach and engagement potential of email, with more people reading the email than watching the video.
• 🌟 It serves as an example of creating thoughtful, helpful content that resonates with a large audience.