Domino's CEO on Stuffed Crust Launch, Market Share Growth, and DoorDash Partnership

Q1 Performance and Market Share

• 🎯 Despite a slight miss in the quarter, Domino's grew market share by nearly a point, a trend that has continued for 16 years.
• 📈 This performance is highlighted as a key indicator of what consumers were looking for, especially relative to the rest of the pizza category.

Strategic Launch of Stuffed Crust

• 💡 The decision to launch Stuffed Crust was strategic, waiting until Domino's operations were fully ready for the more complex pizza.
• ⏱️ Improvements in service, including a 2-minute reduction in delivery time over two years, ensured operational readiness.
• ✅ Consumer input on the new Stuffed Crust has been overwhelmingly positive, validating the decision to wait for the right operational moment.

Expansion into Aggregator Marketplaces

• 🤝 Domino's is entering the aggregator marketplace, a significant channel for pizza sales, to meet customers where they are.
• 💰 The aggregator market represents $5 billion in pizza sales, with Domino's aiming to capture its estimated $1 billion fair share.
• 🚀 Following a partnership with Uber, Domino's is set to launch on DoorDash in the latter half of the year, a platform that sells twice as many pizzas as Uber.
• 📊 The Q1 performance is put into perspective considering the absence of Stuffed Crust and the largest aggregator, underscoring bullish outlook for the rest of the year.