Disney's Climate Change Preparedness and Marketing Slogans

Marketing Slogan Testing

• 💡 Disney World is reportedly testing new marketing slogans, with some examples including "Reserve a packaderm in your pajamas" and "Reserve a safari from your sofa."
• 🎯 These slogans aim to encourage guests to buy tickets in advance to reserve attractions.
• 🔑 Other tested slogans focus on value, such as "With the Magic Gearway base tickets, the more you play, the less you pay per day."
• 📌 Some slogans are lengthy and legalistic, like the one detailing additional park admissions, while others are more concise and catchy, such as "Close to the parks far beyond compare."

Disney's Climate Change Strategy

• 🌍 A Harvard Business School article highlights that climate change poses significant threats to the tourism industry, impacting Disney's parks through decreased demand, increased operating costs, and negative public perception.
• 📈 Global warming's effects, such as extreme weather and increased air travel costs, could dampen demand for leisure travel.
• 💰 Rising costs for food and beverage inventory due to global food supply risks, and increased operational costs for cooling and managing extreme temperatures, are also concerns.
• 📊 Disney has established ambitious 2020 sustainability goals, including reducing net emissions by 50% and diverting 60% of waste from landfills.

Internal Carbon Pricing and Initiatives

• 💰 Disney employs a self-imposed "Climate Solutions Fund" which acts as an internal carbon tax, incentivizing business units to reduce emissions.
• ☀️ The company has invested in renewable energy, including expanding a solar farm in Orlando to 50 megawatts.
• 🚢 Disney Cruise Line is incorporating liquefied natural gas (LNG) for its new ships, which emit fewer greenhouse gases.
• 🚌 Initiatives like Magical Express and the internal bus system, along with the Skyliner, are seen as