Discovering Your Style Archetype: A Live Coaching Session with Judith Gaton

Evolving Personal Style

• 💡 Cara is experiencing a style crisis, feeling a disconnect between her personal evolution and her outward expression.
• 🎯 The conversation explores how to align personal style with current life stages, moving beyond previous comfort zones.
• 🔑 Acknowledging that style is a continuous evolution, not a static state, is key to personal growth.

Style Archetypes and Personal Branding

• 🚀 Judith Gaton, a style coach and master coach, guides Cara through developing a personal style statement or archetype.
• 🧠 This process involves identifying an "alter ego" or "future self" to inform style choices, similar to how one might embody a successful business persona.
• 🎭 The stylist's approach focuses on creating an archetype description first, then using it to guide shopping and style decisions.

The "Sleek and Striking" Archetype

• ✨ Cara identifies her current style challenges, including a preference for comfortable fabrics and a dislike for waistbands and heavy clothing.
• 📌 She struggles to reconcile her desire for a mature yet powerful aesthetic with the limited options often available in plus-size fashion.
• 💡 The emerging style archetype for Cara is a combination of "sleek" (referring to how clothes feel on the body, emphasizing comfort and smoothness) and "striking" (describing the visual impact and uniqueness of an outfit).
• 🦈 The analogy of a "shark" is explored as a sleek yet striking entity, though ultimately "striking" is preferred for its sense of power and forward momentum.

Applying Style to Life Decisions

• 🎯 The concept of a style archetype extends beyond clothing to influence how one shows up in business, relationships, and other life areas.
• 💬 Judith shares her current archetype, "elegant and spelt," which incorporates flirtatious and playful energy into her business and marketing.
• ✅ The exercise highlights how personal style choices reflect deeper aspects of identity and can be a powerful tool for self-discovery and decision-making.
• 🌟 It's emphasized that style statements should evolve, and clients are encouraged to revisit the process regularly to adapt to life changes.