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Dave Rubin's Blind Tequila Taste Test: Can He Pick His Own Brand?

The Rubin ReportSeptember 5, 20259 min11,983 views
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Launching Copal Tequila

  • 🚀 Dave Rubin introduces his new tequila brand, Copal, a reposado described as delicious, exquisite, flavorful, light, fruity, and wonderful.
  • 💡 Rubin shares his personal journey into tequila appreciation, moving from wine to sipping tequila about five years ago, emphasizing its lighter, fresher profile and lack of hangover.
  • 🎯 The purpose behind Copal is to offer an elegant way to drink tequila, moving away from the college-era perception of shots and hangovers.

The Blind Taste Test Challenge

  • 🎯 Six different reposado tequilas were presented for a blind taste test, with Rubin unaware of their identities.
  • ⚠️ Rubin acknowledges having allegiances to certain brands, particularly Clase Azul Reposado, which was his entry into tequila and is known for its smooth, approachable taste.
  • 🧐 He also mentions familiarity with Cincoro (associated with Michael Jordan) and Don Julio, while expressing less familiarity with Reserva and 1800.

Tasting Notes and Guesses

  • 🥃 The first tequila tasted was rated a four out of ten, noted for a burn and an alcoholic taste.
  • 💡 A second tequila received a six out of ten, considered not bad but not great, tentatively identified as Reserva.
  • 🧐 A third sample, with a stronger flavor, was guessed as 1800 and rated a five due to its intensity.
  • 👏 Rubin expresses the difficulty of the task, especially without a palate cleanser, and the pressure of having to perform a show afterward.

Identifying the Tequilas

  • ✅ Rubin correctly identified Copal as his own brand, rating it an eight out of ten, noting it as the best by far.
  • ❓ He initially misidentified Don Julio as Clase Azul, and later correctly guessed Joseé Quervo Reserva.
  • 🎯 The taste test revealed Rubin correctly identified four out of six tequilas, including his own brand, Copal.
  • 🧐 Despite initial misidentifications, Rubin felt he performed well, correctly identifying his own brand and several others.
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Transcript34 segments

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What’s Discussed

Tequila TastingBlind Taste TestReposado TequilaCopal TequilaClase AzulDon JulioCincoro1800 TequilaJoseé Quervo ReservaDave RubinRubin ReportBeverage Review
Smart Objects15 · 23 links
People· 2
Products· 12
Concept· 1