Dallas Welcomes New Professional Soccer Team, Atletico Dallas, to Cotton Bowl

New Professional Soccer Team in Dallas

• ⚽ Atletico Dallas, a men's professional soccer team, is set to kick off its season at the Cotton Bowl.
• 📍 The USL Championship Club is based in Garland and will begin play in 2027.

Cotton Bowl as a Soccer Hub

• 🏟️ The Cotton Bowl will host Atletico Dallas, adding to its role as a venue for professional soccer.
• 🗓️ Dallas Trinity FC, a women's professional soccer team, also began play at the Cotton Bowl last year.

City Partnership and Investment

• 🤝 The city of Dallas approved a three-year deal for the new team, which will pay the city $1 million over three seasons.
• 🎟️ As part of the agreement, the city will purchase 2500 tickets for each of the 20 games per season for a mayor's youth sports ticket program.
• 💰 Fair Park will retain all parking revenue generated from the games.

Building on Soccer Momentum

• 🌍 This expansion aims to capitalize on the growing hype around soccer in North Texas, especially ahead of the World Cup.
• 🌱 The partnership is expected to bring new life to Fair Park and leverage the momentum from the upcoming global soccer event.