Dallas Tourism Initiative: 'Can Do Spirit' to Boost Economy Ahead of 2026 World Cup

'Can Do Spirit' Dallas Initiative

• 💡 The "Can Do Spirit Dallas" initiative, spearheaded by Visit Dallas, aims to attract more visitors to the city.
• 🎯 This initiative is inspired by a previous study that branded Dallas as a maverick, can-do city that gets things done and moves forward.

Economic Impact of Tourism

• 💰 In 2023, tourism generated over $10 billion in spending in Dallas, attracting approximately 27 million visitors.
• 📊 Visitors spent about $600 million in taxes, which helps fund services used by Dallas residents.

Targeting Visitors

• 🌍 Dallas positions itself as a welcoming and business-friendly city with exceptional restaurants and attractions, offering an upscale experience.
• 🤝 Visit Dallas targets conventions for the Kay Bailey Hutchison Convention Center and also focuses on specific niche markets for leisure and international tourism.
• 🗺️ Marketing efforts are directed outside of Dallas to attract new visitors, rather than marketing to local residents.

Measuring Campaign Success

• 📈 Success is measured through convention center contracts and by using technology to track visitor origins via phone data.
• 📍 This technology allows for hyper-accurate identification of where visitors are coming from, such as Topeka, Kansas, during events like the Texas OU weekend.

Key Attractions for Visitors

• ⚽ Major events like the 2026 FIFA World Cup, ACM Awards, and Dallas Cowboys games are significant draws.
• 🍽️ Sports, food, arts, and entertainment are identified as major pillars for attracting tourists.
• 🏘️ The initiative also leverages the unique experiences offered by Dallas's various neighborhoods to draw visitors.