Crowds on Demand CEO Explains Turning Down $20 Million Protest Contract

Refusal of Large Protest Contract

• 💡 Crowds on Demand CEO Adam Swart explains why the company turned down a contract worth over $20 million.
• 🎯 The decision was based on maintaining integrity and ensuring projects align with the company's goals of persuasion rather than just creating outrage.
• 🚀 Swart likens the decision to George Clooney not taking a role in a Marvel movie, emphasizing the need for selective project engagement.

Vetting Process for Protesters

• 🔍 The company employs a rigorous vetting process for every individual participating in events.
• 📞 This involves a 15-20 minute call with each person before every event, regardless of prior participation.
• ✅ The goal is to ensure participants are passionate and committed to the cause, understand the importance of respectful and persuasive conduct, and will not engage in violence or vandalism.

Company Mission and Selectivity

• 🗣️ Crowds on Demand operates in the business of persuasion, aiming to influence public opinion effectively.
• ⏳ With 13 years of experience, the company has the leverage to be selective about the contracts it accepts.
• 🚫 They avoid projects that would generate controversy without achieving a persuasive outcome or that involve illegal activities.