Cracker Barrel Removes DEI and Pride Pages After Logo Backlash

Website Changes Amidst Controversy

• 🎯 Cracker Barrel has quietly removed Diversity, Equity, Inclusion, and Belonging (DEIB) and LGBTQ+ related pages from its website.
• ⚠️ These changes follow significant backlash from conservatives regarding a recent logo rebrand.

Deleted Content and Company Statements

• 🏳️‍🌈 A dedicated "Pride page," which stated the mission to ensure "pleasing people means all people," has been removed.
• 👥 References to employee resource groups, including LGBTQ+ and DEIB teams, were also scrubbed from a "Changing a Culture" page.
• 🗣️ Cracker Barrel claims these website updates were part of ongoing brand work and not a direct reaction to protests, citing the removal of "out of date content."

Market Reaction and Founder's Opinion

• 📈 The company's stock saw a slight dip following the news of the website updates but began to recover.
• 💰 The founder, Tommy Lowe, criticized the company's spending on rebranding, calling it "pitiful" and a waste of money, suggesting focus should be on food quality instead.