Cousins Maine Lobster's Journey

• 🦞 Cousins Maine Lobster founders Jim Tselikis and Sabin (though Jim primarily appears) join The Brilliantly Dumb Show to discuss their business.
• 💡 The company started in 2011 with a vision to bring authentic Maine lobster to a wider audience, initially through a food truck concept in Los Angeles.
• 🦈 They share their experience on Shark Tank, where they secured a deal with Barbara Corcoran, highlighting the significant publicity gained from the show.

From Food Truck to National Brand

• 🚚 The initial success was driven by the popular food truck model, capitalizing on the Los Angeles food truck scene.
• 📦 The discussion touches on the challenges and strategies involved in shipping their products, particularly ensuring the quality of mac and cheese and lobster rolls remain high.
• 📱 They mention the convenience of their app for pre-ordering to bypass long lines, acknowledging that lines are a sign of demand but can be a deterrent for some.

Shark Tank Insights and Partnerships

• 🤝 Jim Tselikis reveals they specifically targeted Barbara Corcoran on Shark Tank due to her experience with food businesses and a perceived