Colombian Influencer Milena Lopez Promotes Pasco County Tourism to 1.8 Million Followers

Promoting Pasco County to a Global Audience

• 🌎 Milena Lopez, a Colombian travel influencer with 1.8 million Instagram followers, is showcasing Pasco County, Florida, to an international audience.
• ✈️ Her content focuses on lifestyle, traveling, and enjoying life, introducing unique experiences like scalloping in Pasco to her followers.

South American Tourism Strategy

• 🎯 Pasco County's tourism department, Florida's Sports Coast, is actively seeking visitors from South America.
• 📈 Direct flights from Bogota to Tampa are facilitating this strategy, encouraging Colombians to explore destinations beyond Miami and Orlando.
• 🤝 This initiative offers new travel offerings for travel agents and appeals to tourists seeking novel destinations.

Expanding Tourism Beyond Major Attractions

• 🏖️ Pasco County aims to attract tourists who are already visiting nearby attractions like Orlando and Clearwater Beach.
• ⚽ The county has successfully partnered with a Chilean youth sports organization, bringing over 100 families for a soccer tournament.
• 🏞️ Pasco offers a blend of beautiful beaches, an international airport, Tampa's nightlife, and its own sports and adventure opportunities.

Economic Impact of Tourism

• 💰 Pasco County experienced a near-record year in 2024, with visitors contributing over $985 million in economic impact.
• 📈 This highlights the success of efforts to attract diverse tourist demographics and boost the local economy.