Coffee Prices Soar Due to New Tariffs and Consumer Caution

Rising Coffee Costs

• ☕ Coffee prices are increasing, impacting consumers and roasters alike.
• ⚠️ Consumers are becoming more cautious with their spending on beverages.

Challenges for Roasters

• 📈 Gregory's Coffee, a roastery with over 50 cafes, faces challenges from both cautious consumers and new tariffs.
• 📦 While paper goods are now sourced domestically, the coffee beans themselves are heavily tariffed.

Tariff Impact

• 🇧🇷 Brazil, a primary source for Gregory's coffee, now faces a 50% tariff.
• 💰 This significant tariff is expected to impact the business tremendously.
• 🌍 Sourcing from other countries is an option, but terroir differences mean coffee flavors will change.

Price Increases and Business Necessity

• 🛒 The price of a pound of coffee has jumped over $2.50 compared to last year, partly due to tariffs.
• 💰 Gregory's has not yet raised menu prices but anticipates it will be inevitable.
• 🛡️ Price increases are a necessity to protect the business and its team from economic impact.