Coastal Kapital's Pulse Movement: Redefining Entrepreneur Lending with Integrity and Innovation

The Pulse Movement: A New Era of Lending

• 💡 Kortney Farhat, CEO of Coastal Kapital, introduces the Pulse Movement, a new approach to entrepreneur lending that moves beyond traditional credit scores.
• 🎯 The core of the movement is the Pulse Score, which evaluates entrepreneurs based on factors like grit, ambition, team leadership, culture, and core values, using approximately 160 components.

Addressing Gaps in the Financial System

• ⚠️ Farhat highlights the volatility in current banking and credit markets, stating they are not built for entrepreneurs.
• 🤝 The Pulse Movement aims to create a safe platform that merges entrepreneurs with lending solutions, addressing the inadequacies of existing financial systems.

The Pulse Score: Measuring the Entrepreneur

• 🧠 The Pulse Score was developed in response to observing entrepreneurs during challenging times like COVID-19, recognizing that personal financial issues shouldn't solely define business creditworthiness.
• 📈 It measures the entrepreneur's philanthropy, leadership, and longevity in business, providing a more holistic view for investors, VCs, and new technology funders.

Collaboration and Mentorship: PulseBridge

• 🚀 The Pulse economy includes PulseBridge education and mentorship, aligning with various business verticals like franchises and construction.
• 🛠️ This mentorship covers aspects from mental stamina to practical guidance on tax strategy, understanding funding sources, and utilizing capital effectively.

Pulse Vault: Secure Data Protection

• 🔒 The Pulse Vault utilizes Pentagon technology to provide a highly secure system for entrepreneurs to share sensitive data like tax returns and personal credit information.
• ✅ This system allows entrepreneurs to explore lending options without their credit being pulled or dinged, preventing circumvention and ensuring data security.

Fintegrity: Finance with Integrity

• ✨ Farhat coins the term "Fintegration" to encapsulate Coastal Kapital's mission of merging finance with integrity.