Cheng Yi's Red Charm Phenomenon Dominates Lunar New Year 2026

Lunar New Year's Eve Dominance

• 💡 Cheng Yi created a "red charm" phenomenon, dominating online conversations on Lunar New Year's Eve 2026.
• 🎯 This widespread presence included photoshoots, festive greeting videos, platform campaigns, and brand collaborations.

Strategic Visuals and Fan Engagement

• 📸 His studio released New Year visuals featuring him in a striking red and black WE11DONE jacket layered over a crimson shirt, paired with a TUDOR timepiece.
• 👏 Fans responded enthusiastically, praising his "radiant New Year aura" and driving hashtags like "Cheng Yi Red Eve" to over 100 million views.
• 🗓️ These visuals were strategically shot in December 2025, indicating careful planning and long-term vision.

Platform and Media Presence

• 📺 iQIYI selected Cheng Yi as an official artist to deliver New Year greetings, linking his message to dramas like Twenty-Four Strategies of Chang’an.
• 🚀 Youku SVIP launched the "Cheng Yi Riding Into the New Year" event, featuring a horseback scene from Twenty-Four Strategies of Chang’an.
• ✨ He amplified his visibility by appearing in the CCTV-1 Lunar New Year special program, Success When Welcoming the Spring Festival.

Brand Collaborations and Merchandise

• 🛍️ Lukfook Jewellery rolled out nationwide campaigns, and VVC released wallpapers featuring Cheng Yi's red bear-ear hat.
• 🎁 Snowflakes introduced a red "lucky battle robe" down jacket and organized lucky draws with signed gifts.
• ⚠️ GAP's 51,700 limited-edition red envelope covers sold out so quickly that the system reportedly crashed.

Drama Anticipation and Cultural Impact

• 🎭 On Lunar New Year’s Eve, Fifteen Days in Two Capitals unveiled a papercut-style poster featuring Zhu Zhanji (played by Cheng Yi) in a red robe, fueling pre-registration.
• 🗺️ The cultural tourism collaboration between Twenty-Four Strategies of Chang’an and Xi’an boosted total views past 1.171 billion and created an offline "chess check-in route".
• 🤔 The "red charm" is attributed to a combination of symbolism, strategic timing, and storytelling, demanding more than just good looks to stand out.