CBS News New York & Wegmans Launch 'Season of Giving Check Out Hunger' Campaign

Campaign Kick-off and Partnership

• 🤝 CBS Stations across the Northeast have partnered with Wegmans food markets for the "Season of Giving Check Out Hunger" campaign.
• 📺 CBS News New York conducted live broadcasts from three Wegmans locations to raise awareness and funds.

Addressing Food Insecurity

• 🥫 The campaign aims to combat food insecurity, which affects millions in the tri-state area, especially during the holiday season.
• 💰 Donations of small amounts, like $1, $2, or $5, made at checkout in Wegmans stores can significantly help those in need.
• 💬 The generosity of shoppers was highlighted, with many families aware of and wanting to support community needs.

Fundraising Successes and Locations

• 📍 Broadcasts took place at Wegmans in Montville, New Jersey, where nearly $18,000 was raised for the Community Food Bank of New Jersey.
• 📍 Coverage also extended to a Wegmans in Brooklyn and another on Long Island.
• 📈 All funds raised through the campaign stay local to support community food banks.

Community Impact and Commitment

• ✨ The "Check Out Hunger" campaign is an opportunity for both Wegmans and CBS to give back to the community.
• 💖 It's described as a chance to spread joy and come together during a challenging world.
• 📺 CBS News New York emphasizes that giving back is a core part of their commitment to the community, beyond their daily job of informing.

Campaign Duration and Future Events

• 🗓️ The "Check Out Hunger" drive runs through November 29th, with options to donate in person or online.
• 🦃 Next, CBS News New York will broadcast live from three New Jersey locations on November 22nd for the Community Food Bank of New Jersey's annual turkey drive.