CBS New York and Wegmans Launch 'Season of Giving' Check Out Hunger Drive

Kickoff of the Season of Giving Campaign

• 📢 CBS New York has partnered with Wegmans Food Markets to launch their annual 'Season of Giving' Check Out Hunger campaign.
• 📍 The campaign kicked off with teams at Wegmans stores across the tri-state area, including Brooklyn, Long Island, and Montville, New Jersey.
• 🤝 The initiative aims to raise awareness and donations to combat food insecurity during the holiday season.

How to Donate and Impact

• 💸 Donating is simple and can be done at the checkout counter by adding $1, $3, $4, or any chosen amount to your grocery bill.
• 💻 For those not in-store, donations can be made online via a QR code or through the CBS New York website.
• 🎯 Every dollar donated makes a significant difference, with a $5 donation potentially providing 50 meals.

The Importance of the Cause

• ⚠️ Food insecurity is a critical issue, with an estimated 1.4 million New Yorkers experiencing it, and one in four children in NYC affected.
• 🤝 The funds raised stay local, supporting community partners like the Campaign Against Hunger and Island Harvest on Long Island.
• 💖 The campaign emphasizes dignity and respect for those seeking assistance, ensuring they receive the food they need for their families.

Wegmans' Community Commitment

• 🌟 Wegmans employees are deeply involved, viewing the campaign as a meaningful way to give back to their own communities.
• 📈 Store managers report high enthusiasm and exceeding previous fundraising goals, with one store already raising nearly $18,000 for the Community Food Bank of New Jersey.
• 🎁 Wegmans also engages employees through raffles and events to boost excitement and participation in the fundraising efforts.

Partnership and Reach

• 🌍 The 'Check Out Hunger' initiative is not limited to New York, with CBS stations in Boston, Philadelphia, and Baltimore also participating.
• 🤝 The partnership highlights the strong community ties between CBS New York, Wegmans, and local food banks.
• 🗓️ The campaign runs until November 29th, providing ample opportunity for continued donations and support.