Skip to main content

California's Free DROP Website: Remove Your Data from the Internet

KTLA 5January 27, 20263 min181,388 views
9 connections·12 entities in this video→

Introducing the DROP Platform

  • πŸ’‘ California has launched a free website called DROP (Delete Request and Opt-Out Platform) for its residents.
  • 🎯 This new tool aims to help users remove their personal information from hundreds of data brokers.

How DROP Works

  • πŸ“Œ To use DROP, California residents must first verify their residency.
  • ✍️ Users then provide basic information such as their name, address, phone number, and email.
  • πŸ“± Additional identifiers from phones, TVs, or cars can also be submitted to enhance data removal.

Data Brokers and Privacy

  • πŸ“Š Data brokers collect and sell personal information, tracking user habits, locations, and preferences.
  • βš–οΈ California law requires data brokers operating in the state to register with the state, with over 100 currently on the list.
  • 🚫 DROP offers a permanent solution, meaning users won't have to repeatedly request data deletion from individual brokers.

Launch and Enforcement

  • πŸš€ Deletions are scheduled to begin later this year, with no instant removal.
  • πŸ’° Entities failing to comply could face fines of $200 per record.
  • 🌍 While currently exclusive to California residents, other states may follow suit.

User Skepticism and Intentions

  • πŸ’¬ Some users may be skeptical due to past experiences with data sharing.
  • βœ… However, the creators of DROP reportedly have good intentions to protect residents' privacy from data brokers.
Knowledge graph12 entities Β· 9 connections

How they connect

An interactive map of every person, idea, and reference from this conversation. Hover to trace connections, click to explore.

Hover Β· drag to explore
12 entities
Chapters3 moments

Key Moments

Transcript14 segments

Full Transcript

Topics10 themes

What’s Discussed

DROP PlatformCalifornia Privacy Protection AgencyData BrokersOnline PrivacyPersonal Information RemovalData DeletionOpt-Out PlatformCalifornia ResidentsData SecurityPrivacy Laws
Smart Objects12 Β· 9 links
LocationΒ· 1
ProductsΒ· 5
CompaniesΒ· 4
EventΒ· 1
MediaΒ· 1