California Law Restricts Loud Streaming Ads

New California Streaming Ad Law

• 🏛️ Governor Gavin Newsom has signed a new bill into law that addresses the volume of commercials on streaming services.
• 🎯 The law, sponsored by Senator Berg, prohibits streaming platforms from suddenly increasing audio levels during commercial breaks.
• ⚖️ The volume of commercials will now be required to be no louder than the program being watched.

Expansion of Federal Legislation

• 📜 This California law expands upon a federal bill signed into law in 2010 by President Obama.
• 📺 The original federal bill applied to broadcast, satellite, and cable TV providers.
• 💻 The new state law extends these regulations to include streaming services.

Impact and Rationale

• 👨‍👩‍👧‍👦 Senator Berg stated the law will help exhausted parents who are trying to get their babies to sleep, avoiding the disturbance of blaring streaming ads.
• 🔊 The core issue addressed is the jarring experience of a commercial's volume being significantly higher than the show's audio.