Café Bienestar Program: Supporting Coffee Producers in Atoyac de Álvarez, Guerrero

The Café Bienestar Program

• 💡 The program involves the direct purchase of coffee from producers in Atoyac de Álvarez, Guerrero.
• 🎯 It offers fair prices of 65 pesos per kilogram for natural coffee, a significant increase from previous market rates of 18-35 pesos.
• ✅ The collected coffee is processed into soluble coffee and distributed to 26,000 "Tiendas del Bienestar" across the country.

Unique Guerrero Coffee Production

• 🌱 Guerrero is the only state that primarily produces "café natural" or "capulín" coffee.
• 🔬 This traditional method involves drying coffee cherries in the sun for 5 to 10 days, distinguishing it from pulping processes used in other regions.
• 📌 Atoyac de Álvarez is historically recognized for its high-quality coffee production and its importance to the state's economy.

Empowering Local Producers

• 👏 The initiative supports women and men producers from 40 farmer learning communities and three communal land areas (ejidos) in Guerrero.
• 💰 Producers express pride and excitement for working directly with the government and receiving just compensation for their labor.
• 🤝 The program fosters community organization and collaboration among producers for their collective well-being.

Broader Impact and Goals

• 📈 It aims to strengthen the agricultural sector and prevent the abandonment of rural areas by ensuring economic viability for farmers.
• 🌍 The program promotes food sovereignty by reducing reliance on imported products and encouraging local production.
• 💚 It contributes to environmental protection by preserving coffee plantations, which are considered a vital