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ByteDance to Retain 50% of TikTok US Profit in Trump-Brokered Deal

Bloomberg PodcastsSeptember 26, 20253 min68,452 views
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Restructuring TikTok's US Operations

  • 🎯 Two separate entities are being created: one to house data, control content, and manage algorithms, and another for day-to-day operations.
  • πŸ’‘ ByteDance will be responsible for the entity running day-to-day operations, including showing ads and e-commerce.
  • πŸ”‘ This structure allows ByteDance to retain involvement in critical revenue-generating aspects of TikTok's US business.

Profit Sharing and Licensing Fees

  • πŸ’° ByteDance is expected to receive approximately 50% of TikTok US profit under the potential deal orchestrated by President Trump.
  • βš™οΈ This includes a licensing fee for making its algorithm available to the US operating entity, potentially earning 20% on incremental revenue.
  • πŸ“ˆ For example, with $20 billion in revenue, ByteDance could receive up to $4 billion from the algorithm licensing alone.

Rationale Behind the Profit Split

  • 🧠 The profit-sharing arrangement explains the discrepancy in valuation and the surprisingly low $14 billion price tag for the sale.
  • 🀝 Oracle, a likely investor, is transitioning from a revenue generator (hosting app, storing data) to a cost center, necessitating an incentive for their involvement.
  • πŸ“Š The new owners are expected to own about 80% of the US business, but ByteDance's continued operational involvement justifies their significant profit share.

Deal Dynamics and Valuation Concerns

  • ⚠️ The $14 billion price tag is considered significantly undervalued by some analysts, potentially reflecting only a third of TikTok's true worth.
  • πŸ’¬ The profit-sharing agreement, including hefty licensing fees and a share of remaining profits, illustrates why the valuation gap exists.
  • πŸ‡¨πŸ‡³ Chinese authorities have reiterated the need for an open, fair, and non-discriminatory environment for Chinese investors amidst the ongoing negotiations.
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What’s Discussed

ByteDanceTikTok USDonald TrumpProfit SharingAlgorithm LicensingOracle Corp.ValuationUS OperationsE-commerceAd OperationsChinaUS-China Relations
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