Boosting US International Tourism: Expert Testimony on Costs and Welcoming Policies

Barriers to International Travel

• 📉 A significant 25% decrease in spending from Canada indicates a decline in international tourism to the U.S.
• 💸 Rising costs for hotels and transportation, coupled with proposed new fees, make the U.S. an increasingly expensive destination.
• ⚠️ Proposed fees include a $250 visa integrity fee, doubled ESTA fees (from $21 to $40), increased I94 entrance fees (from $6 to $30), and higher national park entrance fees for international visitors.
• 🚨 Negative global media attention on border detainments, immigration policies, and ICE raids contributes to an unwelcoming image.

Recommendations for Improvement

• 🚫 Eliminate proposed fees, including the $250 visa integrity fee and higher national park entrance fees for international visitors.
• 💰 Reauthorize and fund Brand USA through the Visit USA Act to drive international demand and coordinate destination marketing.
• 🤝 Ensure international visitors are well-informed about policies and procedures, and feel welcomed to the United States.

Industry Efforts

• ✈️ The International Inbound Travel Association actively works with international travel trade, tour operators, and travel agents to educate consumers about current policies and address misperceptions.
• 🌍 Other countries are making it cheaper and easier to visit, creating high competition for U.S. destinations.