Bobbi Brown on Her New Memoir, Jones Road, and Building a Beauty Empire

The "Still Bobbi" Memoir

• 📖 Bobbi Brown's new memoir, "Still Bobbi," serves as a reminder to the industry and fans of her enduring identity and influence in the beauty world.
• 💡 The memoir touches upon her departure from Estee Lauder, which she describes as a tough challenge that ultimately led to her feeling reborn and realizing the need for freedom and control.

Building the Bobbi Brown Brand

• 💄 Brown perfected the "no makeup makeup" look three decades ago, a philosophy that remains central to her approach.
• 🚀 She launched Bobbi Brown Essentials after building a strong reputation working with celebrities, eventually selling the brand and her name to Estee Lauder for a reported $74 million.
• ⏳ After selling her name, she agreed to a 25-year non-compete clause, which limited her ability to launch a competing brand.

Launching Jones Road

• ✨ Upon the expiration of the non-compete agreement, Brown launched her new makeup line, Jones Road, during the pandemic.
• 💡 The initial products, described as "pretty pods of colors," were created to help people feel better about their appearance on Zoom calls.
• 💰 Jones Road has since become a successful venture, generating millions in sales.

Philosophy and Legacy

• 🎯 Brown's core message has always been about helping women feel good about themselves without needing to change who they are.
• 💖 Despite her professional achievements, she states that her family is her biggest accomplishment in life.
• 🌟 She emphasizes the power of perseverance, taking things step by step, and maintaining focus without holding onto baggage.