Bill Abbott on Great American Media's Mission: Faith, Family, and Country

Great American Media's Core Mission

• 🎯 Great American Media focuses on serving an audience that desires content supportive of faith, family, and country.
• 💡 The company believes the majority of the country wants traditional family values and uplifting content, contrasting with much of Hollywood's output.

Hollywood's Current Landscape

• 🎭 Abbott states that 98-99% of Hollywood productions are perceived as anti-American, demeaning people of faith, and not representing families traditionally.
• 🧠 He suggests that individuals on the left and far-left are using companies to promote their agendas and socially engineer content.
• 🏆 Great American Media does not aim for mainstream awards or media attention for being "provocative" but prioritizes its core audience.

Lessons from Media History

• 🌟 Abbott credits lessons learned from former CEO Tim Robertson at CBN and the Family Channel for instilling a focus on authenticity and unwavering standards.
• 📺 He notes the historical success of CBN and the Family Channel in media and sees parallels with Hallmark and Great American Media's current strategy.

Cultural Shifts and Audience Reception

• 📈 Abbott observes that the culture is shifting, making people more willing to admit their perspectives and find relief from previous censorship.
• 🗣️ While email traffic hasn't increased, he feels people can finally