Bentley CEO on New Supersports, Porsche EV Backlash, and Audi RS6 Avant
Bloomberg PodcastsNovember 21, 202549 min163 views
37 connections·40 entities in this video→Bentley's New Supersports and Brand Direction
- 🚀 Bentley CEO Frank-Steffen Walliser discusses the new Supersports, emphasizing its driver-focused nature and its position as the lightest ever Bentley with rear-wheel drive.
- 💡 Walliser highlights Bentley's rich history and aims to bring more emotions and passion back to the brand, moving away from excessive luxury and complexity towards a more curated and simple approach.
- 🔑 The Supersports is presented as an example of Bentley's renewed focus on clear, easily explainable car signatures, with a simple message: lightweight, rear-wheel drive, V8 engine.
- 🤝 Bentley aims to cultivate
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Bentley SupersportsBentley CEOFrank-Steffen WalliserPorsche EVAudi RS6 AvantElectric VehiclesCar DesignAutomotive IndustryLuxury CarsPerformance CarsBrand StrategyVolkswagen GroupAir SuspensionHaptic FeedbackInfotainment Systems
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