Bentley CEO Frank-Steffen Walliser on New Models, Tariffs, and Motorsport

New Bentley Models and Market Demand

• 🎯 The Bentayga Speed, featuring a 650 horsepower V8 engine, is expected to drive sales momentum, with customer deliveries beginning late this year or early next.
• 📈 The new Continental GT is also anticipated to boost sales figures, with shipments starting in the third quarter.
• 🌍 Demand varies globally, with the US market showing signs of stabilization.

Production and Trade Agreements

• 🇬🇧 Bentley production is exclusively in Crewe, UK, emphasizing British craftsmanship and heritage, akin to a Swiss watch.
• 🤝 The agreement between the UK and US is viewed favorably, with an approximate 7.5% tariff increase, which is not expected to significantly impact business.
• ⚠️ The primary concern is economic uncertainty rather than specific tariff impacts, as prices have not been raised.

Future Product and Customer Excitement

• 💡 Customers are already inquiring about and awaiting the first Walliser-designed Bentleys, indicating high anticipation for future models.
• 💬 Discussions with customers about upcoming projects are generating significant excitement and positive feedback.

Motorsport Aspirations

• 🏆 Bentley has a rich history in motorsport, particularly at Le Mans, with famous victories in the 1920s and a notable win in 2003.
• 🚗 Motorsport is recognized as crucial for brand image, and many manufacturers are increasing their involvement.
• 💰 While there are no immediate plans to return to racing, Bentley is open to future opportunities, provided the timing, technology, and financial investment are viable.
• 📊 The decision to re-enter motorsport requires careful consideration of market timing and the competitive landscape, especially with numerous brands already participating.