Bath & Body Works Scent Campaign at Grand Central Terminal
Eyewitness News ABC7NYDecember 5, 20251 min1,411 views
6 connections·8 entities in this video→Pleasant Scents at Grand Central
- 👃 Commuters at Grand Central Terminal's shuttle train platform are experiencing a pleasant smell, a departure from the usual subway odors.
- 💡 This is part of a first-of-its-kind advertising campaign by Bath & Body Works.
The "Fresh Ball" Scent
- 🌸 The campaign utilizes diffusers to emit a scent described as a combination of vanilla and pine.
- 🎄 Commuters have noted that the scent evokes a Christmas and holiday season feeling.
MTA Revenue Diversification
- 📈 The advertising initiative is part of the MTA's effort to diversify revenue streams.
- 👂 So far, the MTA reports no complaints regarding the scent-based ads.
- 🧪 Aroma-based ads were previously tested by the MTA in stations in Queens last year.
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Grand Central TerminalBath & Body WorksAdvertising CampaignMTARevenue DiversificationScent MarketingNew York City SubwayVanilla ScentPine Scent
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