Backstitch Bruja: Latina Designer Fuses Mexican Heritage with Goth Style

The "Mexi-Goth" Aesthetic

• 💡 Evelyn, also known as Backstitch Bruja, is a Latina designer creating a unique fashion brand that blends traditional Mexican flair with a gothic edge.
• ✨ Her "Mexi-Goth" style features spooky, stylish, and soulful apparel and accessories, including clothing, coffin purses, and Koncha-inspired handbags.
• 🎯 Evelyn emphasizes functionality and cuteness in her designs, ensuring items are practical while maintaining a unique aesthetic.

Empowering Design and Inclusivity

• 🚀 The brand's magical journey began seven years ago when Evelyn taught herself to sew, deviating from her academic path.
• 💖 She designs size-inclusive friendly clothing, carrying sizes up to 4X, aiming to make everyone feel powerful.
• 🏳️‍🌈 As a plus-size, queer Latina, Evelyn redefines what it means to be goth and advocates for the Latino community.

Social Media Impact and Advocacy

• 📈 Evelyn leverages social media, achieving over 5 million impressions monthly, to connect with her audience.
• 💬 Customers appreciate her merchandise not only for its design but also for her political beliefs and advocacy for the community.
• 🗣️ She uses her platform to protest and advocate, fusing her fashion with her activism.

Family, Community, and Business

• 💀 Evelyn's love for horror and Halloween stems from her parents, who immigrated from Sinaloa, Mexico, instilling a hard work ethic, imagination, and pride.
• 🏘️ Her fascination with the macabre has grown into a full-time business, with a brick-and-mortar store opened two years ago in San Dimas.
• ❤️ She attributes her success to her community and customers, viewing them as family and emphasizing the importance of finding your people.
• 🌟 Backstitch Bruja sells unique, original spooky merchandise year-round, offering an alternative to mass-produced items.