Autumn Yarro: Championing Transparency in Black Haircare

A New Standard in Black Haircare

• 💡 Autumn Yarro launched New Standard in 2020, focusing on a holistic approach to healthy hair.
• 🎯 The brand emphasizes inner health, addressing issues like gut health and stress through its vitamin supplements.
• 🌱 New Standard also offers sustainable shampoo and conditioner bars and a specialized hydra silk bond system for professional stylists.

Family Legacy and Industry Accountability

• 👑 Yarro's family has a significant legacy in Black haircare, with her mother creating the 'Just for Me' relaxer and her grandfather founding Proline.
• 💬 She is happy about the current industry conversations and the push to hold all parties accountable for product safety.
• ⚖️ Yarro believes that founders, retailers, and manufacturers must all share responsibility for the products they bring to market.

Addressing Health Concerns and Transparency

• ⚠️ Yarro acknowledges the concerns and lawsuits surrounding chemical hair straighteners and their potential health risks.
• 🔬 She highlights that many products approved decades ago may now be understood to contain harmful ingredients.
• ✅ A core principle of New Standard's R&D is continuous research and development to ensure product safety not just for today, but for the future.
• 🌟 Yarro aims to build on her family's legacy by offering transparency and a broader definition of beauty.