Aura Finance: Psychology-Based Financial Wellness for Employees
The Pitch ShowApril 9, 202537 min1,046 views
35 connections·40 entities in this video→Aura Finance: The Problem and Solution
- 💡 Kelsey Willock, founder of Aura Finance, shares her personal journey overcoming $150,000 in student loan debt and anxiety around money, even while working at Goldman Sachs.
- ⚠️ She highlights that 88% of people are anxious about money, and 2 in 5 can't cover a $400 emergency, leading to significant costs for employers ($500 billion annually).
- 🎯 Aura Finance is presented as the first psychology-based financial wellness employee benefit, combining coaching and wealth management to address these issues.
Aura's Unique Approach and Features
- 🧠 The platform's
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What’s Discussed
Financial WellnessEmployee BenefitsPsychology-BasedWealth ManagementStudent Loan DebtFinancial AnxietyHR TechnologyFintechBehavioral ScienceStartup FundingVenture CapitalEmployee EngagementFinancial LiteracyInvestment Advisor
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