Atlanta Falcons CEO Rich McKay on FIFA World Cup 2026 Preparations

World Cup Hosting Preparations

• ⚽ Atlanta is one of 11 US cities selected to host matches for the FIFA 2026 World Cup.
• 🏟️ Preparations involve significant effort beyond just the playing field, including operational work for security, city, and state aspects.
• 🗓️ The bid process began years ago, with extensive planning required for the event in 2026.

Stadium and Field Modifications

• 🌿 The Mercedes-Benz Stadium, home of the Atlanta Falcons, will host soccer matches.
• 🌾 A new hybrid grass field, a FIFA-developed blend of natural grass and stitching, will be installed to withstand heavy use during the tournament.
• ⏳ This specialized field is designed to last longer and endure the period of the World Cup.

Economic Impact and Development

• 📈 Hosting the World Cup is considered a big task but a really cool thing for the Atlanta area due to its significant impact.
• 🏗️ A major adjacent development, Centennial Yards, valued at $5 billion, is being fast-tracked for completion in time for the World Cup.
• 🌍 The event is expected to bring substantial economic benefits and visibility to the region.