Astoria's New Target Director: A Local Success Story Empowering the Community

From Local to Leader: A Career Journey

• 🎯 Nina Pineda reports on the new Target store director in Astoria, Queens, a local who rose through the company's ranks.
• 💡 The director, FA Cardosa, started as a seasonal part-timer at 24 and is now leading the retailer's newest NYC outlet after 24 years.
• 🏠 Cardosa emphasizes her deep connection to Astoria, having grown up, attended school, and raised her children in the community.

Community Hiring and Economic Impact

• 🤝 A significant achievement for Cardosa is hiring within the community she grew up in, employing approximately 100 local residents.
• 👨‍👩‍👧 She highlights the satisfaction of hiring children or parents of her former schoolmates, fostering a strong local connection.
• 💰 The store offers a starting wage above $18/hour, exceeding the city's minimum wage, with comprehensive benefits including medical, dental, 401k, and vacation time.
• 📈 The new store is seen as a vital boost to the neighborhood, particularly for supporting local businesses and filling empty storefronts.

Fostering Inclusion and Leadership

• 🌟 Cardosa aims to cultivate a sense of belonging and inclusion within the new store.
• 👩‍💼 Notably, the store's leadership team is predominantly female, with women heading Human Resources, Security, and other key departments.
• ✅ The director expresses confidence in her detailed-oriented team, stating there's nothing they cannot accomplish.

Grand Opening and Community Welcome

• 🎉 The new Target store is now open, with a grand opening celebration featuring games, freebies, and giveaways.
• 🛍️ The store aims to be a convenient one-stop shop for residents, especially those who do not own cars, offering a wide range of products from milk to makeup.