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Apple and Google's Multiyear AI Deal for Siri and Foundation Models

Bloomberg PodcastsJanuary 13, 20263 min10,503 views
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Strategic AI Partnership

  • 🀝 Apple and Google have confirmed a multiyear deal where Google will power Apple's AI technology, including Siri.
  • πŸ’‘ This partnership allows Apple to leverage Google's advanced AI capabilities for new user experiences, as stated in a joint announcement.
  • πŸ’° The agreement is reportedly valued at approximately $1 billion per year, a significant but cost-effective move for Apple compared to developing its own large language models.

Historical Context and Search Agreement

  • πŸ”— Apple and Google have a long-standing and lucrative agreement for Google's search technology on Apple devices, which already pays Apple billions.
  • πŸ“ˆ This new AI deal builds on their established relationship, suggesting a pattern of outsourcing to Google for core technologies where Google excels.

Privacy and Implementation Details

  • πŸ”’ Apple emphasizes that user privacy will be maintained by running AI services on consumer devices or through Apple's Private Cloud Compute.
  • πŸ“± The Google technology will support a new version of Siri scheduled for release this year, addressing previous development delays.
  • 🏒 Apple is not in the business of foundational model development itself, preferring to integrate the best available external technology, similar to its approach with search.

Regulatory and Competitive Landscape

  • ⚠️ Concerns about an unreasonable concentration of power for Google have been raised, notably by Elon Musk, highlighting potential regulatory scrutiny.
  • πŸš€ While Apple previously experimented with OpenAI, the integration with Google's foundational models is seen as a strategic move to bolster its own AI offerings without direct model development.
  • πŸ“‰ The deal aims to help Apple catch up in AI features, potentially stemming an exodus of talent and addressing broader struggles in introducing new AI functionalities.
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What’s Discussed

AppleGoogleArtificial IntelligenceSiriFoundation ModelsMultiyear DealSearch AgreementPrivacyPrivate Cloud ComputeOpenAIElon MuskRegulatory ScrutinyLarge Language Models
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