Apple and Google's Multiyear AI Deal for Siri and Foundation Models
Bloomberg PodcastsJanuary 13, 20263 min10,503 views
6 connectionsΒ·6 entities in this videoβStrategic AI Partnership
- π€ Apple and Google have confirmed a multiyear deal where Google will power Apple's AI technology, including Siri.
- π‘ This partnership allows Apple to leverage Google's advanced AI capabilities for new user experiences, as stated in a joint announcement.
- π° The agreement is reportedly valued at approximately $1 billion per year, a significant but cost-effective move for Apple compared to developing its own large language models.
Historical Context and Search Agreement
- π Apple and Google have a long-standing and lucrative agreement for Google's search technology on Apple devices, which already pays Apple billions.
- π This new AI deal builds on their established relationship, suggesting a pattern of outsourcing to Google for core technologies where Google excels.
Privacy and Implementation Details
- π Apple emphasizes that user privacy will be maintained by running AI services on consumer devices or through Apple's Private Cloud Compute.
- π± The Google technology will support a new version of Siri scheduled for release this year, addressing previous development delays.
- π’ Apple is not in the business of foundational model development itself, preferring to integrate the best available external technology, similar to its approach with search.
Regulatory and Competitive Landscape
- β οΈ Concerns about an unreasonable concentration of power for Google have been raised, notably by Elon Musk, highlighting potential regulatory scrutiny.
- π While Apple previously experimented with OpenAI, the integration with Google's foundational models is seen as a strategic move to bolster its own AI offerings without direct model development.
- π The deal aims to help Apple catch up in AI features, potentially stemming an exodus of talent and addressing broader struggles in introducing new AI functionalities.
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Whatβs Discussed
AppleGoogleArtificial IntelligenceSiriFoundation ModelsMultiyear DealSearch AgreementPrivacyPrivate Cloud ComputeOpenAIElon MuskRegulatory ScrutinyLarge Language Models
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