Anonymous Love Letters to NYC Turned into Art by Popup Florist

The Love Letters Campaign

• 💌 The Love Letters campaign aims to revive the art of expressing feelings for New York City and its people through written messages.
• 📮 Special red boxes are placed throughout the city, serving as collection points for these anonymous letters.

Origin and Inspiration

• 💡 The campaign was founded by Kelsey Hayes, the founder of Popup Florist, inspired by notes customers requested to be included with floral arrangements.
• 📚 After featuring these messages in her book, Hayes decided to expand the concept into a public art initiative.

Campaign Mechanics and Reach

• 📍 Currently, 13 mailboxes are set up in Brooklyn and Manhattan, encouraging anonymous submissions.
• 🎨 Kelsey Hayes selects the top 30 letters, which are then paired with floral arrangements that reflect the letter's mood.
• 🖼️ The resulting art pieces are showcased in a gallery exhibition.

Public Participation and Impact

• 💬 The anonymity offered by the campaign encourages people to be more vulnerable and express a wide range of emotions.
• 💖 Last year, the campaign collected over 1,000 letters, ranging from short sweet notes to deeply personal reflections.
• ✨ Participants express gratitude for the opportunity to share their love and positive energy with the city and the universe.