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Amy Denet Deal: From Corporate Fashion to Sustainable Navajo Roots with 4Kinship

CBS NewsJune 7, 20257 min1,785 views
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Reconnecting with Navajo Heritage

  • πŸ’‘ Amy Denet Deal, a former fashion executive at brands like ASICS, Reebok, and Puma, left her corporate career in 2019 to reconnect with her Navajo roots.
  • 🎯 This journey led her to launch 4Kinship, a sustainable fashion line that honors her heritage.
  • πŸ“Œ Despite being Navajo, Denet Deal was adopted into a non-native family, leading to a lifelong search for identity until her move to New Mexico in 2019.

The Genesis of 4Kinship

  • πŸš€ The decision to pivot was influenced by her daughter's graduation and her own experience as an empty nester, providing the space for a new calling.
  • 🌿 Denet Deal describes this transition as
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Transcript28 segments

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What’s Discussed

Amy Denet Deal4KinshipNavajoSustainable FashionIndigenous ArtistsFashion ExecutiveUpcycled FashionCultural ReconnectionIndigenous YouthMentorship
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