Amtrak Launches 'Next Gen Acela' Fashion Merch Collaboration with NY School of Design

Amtrak's New Fashion Initiative

• 🚂 Amtrak is launching a unique fashion line, featuring tracksuits, to celebrate the debut of its new Next Gen Acela fleet.
• 💡 This initiative aims to generate excitement and reach new and existing customers by merging locomotive design with fashion.

Collaboration with Design Students

• 🎨 Amtrak partnered with the New York School of Design for this fashion event.
• ✍️ Student designers were tasked with creating two types of original designs: one for comfortable travel wear and another as a couture option.
• 🏆 The competition challenged students to create unique designs under time pressure, with the winner's design being produced as limited-run merchandise.

Inspiration and Design Elements

• 🚄 The designs are inspired by the aesthetic of the Next Gen Acela train itself, noted for its distinct and cool appearance.
• 👁️ One winning design features a built-in eye mask, specifically conceived for passenger comfort during train journeys.
• 🌐 The Next Gen Acela trains operate along the Northeast Corridor, connecting Washington D.C., New York, and Boston, and feature upgraded interiors and new technology.