American Rebel Lite Beer Sees Demand Surge After NHRA Victory

Brand Visibility Boosted by Motorsports Win

• 🚀 American Rebel Holdings (NASDAQ: AREB) experienced accelerated brand visibility and consumer demand following a victory at the 25th annual Dodge NHRA Nevada Nationals.
• 📺 The win, achieved by four-time world champion Matt Hagan in the American Rebel Lite Beer Dodge SRT Hellcat Funny Car, garnered significant national exposure across FOX, FS1, FS2, and NHRA streaming platforms.
• 💡 Millions of viewers were introduced to American Rebel Lite, reinforcing its positioning as America's fastest-growing beer.

Motorsports as a High ROI Marketing Channel

• 📈 CEO Andy Ross highlighted that motorsports is proving to be a high ROI marketing channel, effectively converting race-day passion into measurable product interest.
• 🤝 Fans at the track actively sought retail access to the brand, indicating strong consumer conversion and brand pull.

Strategic Partnerships Driving Growth

• 🚗 The partnership with Tony Stewart Racing is a cornerstone of American Rebel's growth strategy.
• 🗺️ This collaboration is instrumental in expanding distribution into new states, strengthening wholesale relationships, and increasing shelf presence nationwide.