Amazon's Jay Marine on Prime Video's Sports Strategy and Global Expansion

Amazon's Black Friday Sports Extravaganza

• 🏈 Amazon is offering 15 hours of live sports programming on Black Friday, featuring a lineup including the Capitol Skins game, an NFL matchup between the Eagles and Bears, an NBA Cup elimination game, and an NBA game featuring the Lakers and Mavs.
• 🆓 This extensive sports coverage is available for free to all Amazon customers, with no Prime membership required.
• 🛒 Black Friday deals will be available throughout the day, allowing customers to shop directly from their couches.

Sports as a Value Driver for Prime

• 🎯 Amazon views sports as a critical component in adding value to the Prime membership program, aiming to make it the best in the world.
• 🌍 The company is investing in top-tier sports licenses globally, including the NFL and NBA in the US, Champions League Soccer in Europe, and the NHL in Canada.
• 📈 Sports, alongside entertainment, same-day shipping, and Prime Music, contributes to the overall value proposition of Prime.

Advertising and Profitability

• 💰 Advertisers are responding positively to Amazon's offerings on Prime Video, particularly in sports, enabling full-funnel advertising that can close the loop to purchase.
• 📈 While Amazon does not break out Prime Video's profitability, the company is encouraged by the results, evidenced by continued investment in sports and entertainment.
• 🌍 A significant new initiative is the global rollout of sporting events, starting with an NFL game broadcast internationally for the first time.