Amazon Prime Day 2023: Expert Tips on Deals to Watch and Avoid

Amazon Prime Day Overview

• 🗓️ Amazon Prime Day is expanding from two days to four days this year, featuring themed deals each day.
• 📈 The event is projected to drive nearly $24 billion in online sales in the US alone.

Recommended Deals and Categories

• 🍎 Early deals on Apple products, including Apple Watches and Air Tags, have already begun.
• skincare, small kitchen appliances, and personal grooming items like toothbrushes are anticipated to have good discounts.

Potential Deals to Avoid

• ⚠️ Some well-discounted items might be better purchased later, as prices could drop further or better alternatives may become available.

Impact of Tariffs on Pricing

• 📊 A Wire Cutter study found tariffs impacting only a portion of products, with retailers adopting a wait-and-see approach to price increases.
• 👶 Categories like baby and kids items (strollers, car seats) and some large appliances showed tariff impacts.
• 🧵 Specific items like sewing machines and kids' bike helmets have also seen price increases due to tariffs.

Tips for Smart Shopping

• 🛒 Comparison shop across multiple retailers (Walmart, Best Buy, Target, manufacturers) as many will offer discounts during the Prime Day window.
• 🧘 Stay patient due to the extended four-day event, allowing time to consider purchases and avoid impulse buys.