Amalie Arena Renamed Benchmark International Arena in Tampa Bay

New Arena Naming Rights

• 📌 The prominent Amalie Arena in Tampa Bay has been officially renamed Benchmark International Arena.
• 🎯 This change comes as the Tampa-based business acquisition company, Benchmark International, steps in as the new naming rights holder.

Benchmark International's Community Investment

• 💰 Benchmark International plans to invest in the Tampa Bay community beyond just the arena naming rights.
• 🤝 They are promising $3 million in community investment, including funding for local nonprofits.
• 🌍 The company, which has facilitated over $12.5 billion in acquisitions globally, aims to increase its brand recognition through this deal.

Partnership Vision and Values

• 🤝 The Tampa Bay Lightning organization stated that the deal aligns with their vision for community improvement and giving back.
• ✨ Both Benchmark International and the Lightning emphasized shared values and a mutual goal of making a positive impact on the local community.

Arena History and Future

• ⏳ The previous naming rights deal with Amalie Motor Oil expired, as they chose not to renew after their agreement began in 2014.
• 🏟️ The arena has previously been known as the Ice Palace and the St. Pete Times Forum.
• 🛠️ While no immediate major renovations are planned, discussions are underway with Hillsborough County about potential steps to maintain the building's first-class status.
• 🗓️ New signage for Benchmark International Arena will be installed over the next month, with the financial terms and duration of the agreement not publicly disclosed.