Altadena Small Businesses Hope for Boost on Small Business Saturday After Eden Fire

Black Friday Shopping Frenzy

• 🛍️ Shoppers flocked to the Citadel outlet in Commerce on Black Friday, with long lines observed at popular stores like Calvin Klein, Michael Kors, Adidas, and Kate Spade.
• ⚡ The shopping frenzy at large retail outlets has not slowed down, with people eager to find bargains.

Small Business Saturday in Altadena

• 🎯 In contrast to the large outlets, small businesses along Lake Avenue in Altadena and Pasadena are preparing for Small Business Saturday.
• 💔 Many of these businesses are still recovering from the Eden fire, with some traces of burned-down shops that have not yet reopened.

Local Businesses Seek Support

• 💡 Bessie's Boutique on Lake Avenue hopes the weekend will provide a much-needed boost after business has been slow since the fires.
• 👗 The boutique is launching a new collection and offering deals on Saturday, with customers expressing their support.
• 🎁 10,000 Villages, another local shop, anticipates Small Business Saturday as their biggest shopping day for the holidays and is offering a 20% discount on non-food items.

Supporting Fire Survivors

• 🔥 Both Bessie's Boutique and 10,000 Villages are involved in efforts to support fire survivors.
• 💖 Customers at 10,000 Villages can purchase an ornament to be given to a family who lost their home in the Eden fire.

Call to Shop Local

• 📣 Local businesses are encouraging shoppers to keep their money local this weekend and to support small businesses over big box stores if possible.
• 💰 They emphasize that small businesses also offer discounts and deals, reminding shoppers of their value.