Alison Wyatt on Building Scalable Brands and Empowering Female Founders

Early Career and Transition to Media

• 💡 Alison Wyatt began her career in fashion merchandising at Liz Claiborne Corp., but found the role to be more number-driven than creative.
• 🚀 She transitioned into media after an internship at Time Inc., discovering a passion for the industry and its dynamic nature.
• 📈 Wyatt quickly became a digital media expert, leading digital properties for L Magazine and eventually overseeing digital strategy for multiple titles at Hachette Filipacchi Media at a young age.

Building Refinery 29 and Goop

• 🎯 At Refinery 29, Wyatt helped grow the business from $200K to $60 million by shifting from traditional ad sales to a hybrid agency model, creating multimedia campaigns and experiential marketing for clients.
• 💼 She later joined Goop in a CRO role, contributing to its evolution after its move from London to Los Angeles.
• 💡 A pivotal moment was consulting for Girlboss, where she observed the significant rise of female entrepreneurship.

Founding the Female Founder Collective (FFC)

• 🚀 Recognizing that over 2,000 women were starting businesses daily in the US but lacked essential resources, Wyatt founded the Female Founder Collective (FFC).
• 🤝 FFC aims to be an ecosystem and springboard for women founders, providing connections, capital resources, and general support needed for success.
• 🧩 The organization initially used a Slack group and then developed industry-specific cohorts to address the unique needs of different types of businesses (tech, product, service-based).

10th House: FFC's Evolution and Focus on Scale

• 🏠 The 10th House is an evolution of FFC, focusing on founders who have achieved product-market fit and are looking to scale, often needing guidance on exits and wealth creation.
• 💰 It addresses the challenge of founders hitting a