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Alex Kantrowitz on Apple's AI Strategy and Google's Comeback

CNBC TelevisionNovember 28, 20254 min20,108 views
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Apple's Holiday Performance and AI Strategy

  • πŸ“ˆ Early data suggests Apple is poised for a strong holiday season, with the iPhone driving significant sales during China's Singles Day.
  • πŸ’° Tim Cook anticipates this quarter to be Apple's best ever, with projected revenues exceeding $130 billion, following a disappointing iPhone 16.
  • ⚠️ Despite strong phone sales, Apple is still considered to be behind the eightball on AI, a situation that has been mitigated by AI's slower-than-anticipated development.
  • 🎯 However, AI remains a serious long-term threat for Apple.

Google's AI Advancements and Business Strength

  • 🧠 Google has centralized its AI efforts into the Google DeepMind unit, moving significant engineering talent from its core search product.
  • πŸ› οΈ This consolidation has led to the development of new AI technologies that are being integrated back into Google's products.
  • πŸ“ˆ Google's search business remains unchallenged, generating $56 billion in revenue in the most recent quarter, with AI advertising projected to be a $24 billion market by 2030.
  • βœ… Google possesses a robust business and product infrastructure, even as generative AI use cases emerge.

OpenAI and the Future of Search

  • πŸš€ OpenAI is experiencing significant user growth with ChatGPT, boasting close to 900 million weekly users and ambitions for consumer products and cloud services.
  • πŸ’¬ Kantrowitz believes that generative AI will be additive to search, rather than a replacement, leading to new use cases and co-existence of large businesses in both search and AI.
  • 🧩 The divergence in how users interact with search versus tools like ChatGPT suggests a future where both can thrive.

Concerns for Apple's AI Talent and Development

  • ⏳ Apple's AI development is expected to take time, with mid-next year being the best-case scenario for significant advancements.
  • πŸ“‰ A major concern is the departure of AI talent from Apple to companies like Meta, raising questions about Apple's internal AI progress and direction.
  • πŸ“Š While Apple is not spending capital at the same rate as hyperscale competitors, this is seen as positive if it means avoiding significant expenditure with no tangible results.
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What’s Discussed

AppleAI StrategyHoliday SalesiPhoneGoogleGoogle DeepMindAI AdvancementsSearch BusinessOpenAIChatGPTGenerative AIAI Talent
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