Alex Kantrowitz on Apple's AI Strategy and Google's Comeback
CNBC TelevisionNovember 28, 20254 min20,108 views
14 connectionsΒ·18 entities in this videoβApple's Holiday Performance and AI Strategy
- π Early data suggests Apple is poised for a strong holiday season, with the iPhone driving significant sales during China's Singles Day.
- π° Tim Cook anticipates this quarter to be Apple's best ever, with projected revenues exceeding $130 billion, following a disappointing iPhone 16.
- β οΈ Despite strong phone sales, Apple is still considered to be behind the eightball on AI, a situation that has been mitigated by AI's slower-than-anticipated development.
- π― However, AI remains a serious long-term threat for Apple.
Google's AI Advancements and Business Strength
- π§ Google has centralized its AI efforts into the Google DeepMind unit, moving significant engineering talent from its core search product.
- π οΈ This consolidation has led to the development of new AI technologies that are being integrated back into Google's products.
- π Google's search business remains unchallenged, generating $56 billion in revenue in the most recent quarter, with AI advertising projected to be a $24 billion market by 2030.
- β Google possesses a robust business and product infrastructure, even as generative AI use cases emerge.
OpenAI and the Future of Search
- π OpenAI is experiencing significant user growth with ChatGPT, boasting close to 900 million weekly users and ambitions for consumer products and cloud services.
- π¬ Kantrowitz believes that generative AI will be additive to search, rather than a replacement, leading to new use cases and co-existence of large businesses in both search and AI.
- π§© The divergence in how users interact with search versus tools like ChatGPT suggests a future where both can thrive.
Concerns for Apple's AI Talent and Development
- β³ Apple's AI development is expected to take time, with mid-next year being the best-case scenario for significant advancements.
- π A major concern is the departure of AI talent from Apple to companies like Meta, raising questions about Apple's internal AI progress and direction.
- π While Apple is not spending capital at the same rate as hyperscale competitors, this is seen as positive if it means avoiding significant expenditure with no tangible results.
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Transcript17 segments
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Whatβs Discussed
AppleAI StrategyHoliday SalesiPhoneGoogleGoogle DeepMindAI AdvancementsSearch BusinessOpenAIChatGPTGenerative AIAI Talent
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CompaniesΒ· 5
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