Alex Bruesewitz on Trump's Social Media Strategy and Viral Moments

X Strategies and Trump's Online Presence

• 🚀 X Strategies was founded by Alex Bruesewitz at 19 to help conservatives communicate online, starting shortly after President Trump's inauguration.
• 🎯 The firm has managed social media for prominent figures like Marjorie Taylor Greene and Anna Paulina Luna, and now assists with President Trump's external social media accounts, including Trump War Room and Team Trump.
• 📈 Bruesewitz highlights the significant success of these accounts, noting that the Team Trump TikTok account achieved 152 million views in March, vastly outperforming Democratic accounts.

Navigating the Trump Orbit

• 💡 Bruesewitz's journey into the Trump orbit began at 17 when he was retweeted by Donald Trump. He later met Sean Spicer through Michael Gruin.
• 🤝 He started working with Donald Trump Jr. in 2021, which led to introductions to the wider family and eventually to managing social media strategy for the President.
• 🗣️ The team aims to be supportive of allies by amplifying their content, encouraging them to flag good material for promotion across the accounts.

Strategic Podcast Appearances

• 🎧 A key strategy involved leveraging celebrity and influencer platforms for interviews, starting with Theo Von and Aiden Ross.
• 👨‍👦 Baron Trump played a crucial role, with President Trump often deferring to his son's judgment on potential podcast guests, as seen with the Aiden Ross interview.
• 📈 Bruesewitz emphasizes the success of these interviews, citing the Theo Von interview alone generating approximately 400 million views across platforms within 24 hours.

Measuring Success and Impact

• 📊 Bruesewitz provides the President with detailed reports after each interview, including view counts from viral clips and sentiment analysis of comments.
• 🌟 This data-driven approach demonstrates the