9 New Cars That Could Have Been Way Cooler

Disappointing Automotive Executions

• 💡 The video highlights nine new cars that, despite potential, were executed poorly, missing opportunities to be cooler, more exciting, or improved.
• 🎯 The selections are presented alphabetically, not ranked by potential, focusing on vehicles that could have been significantly better.

BMW XM: A Missed Halo Opportunity

• 🚀 BMW's XM is criticized as a major disappointment, attempting to compete with the Mercedes G-Wagon but failing due to a lack of off-road credibility and an unappealing design.
• 🚗 The author suggests BMW's halo vehicle should be a sports car, citing past failures like the M1 and i8, but argues they haven't executed a successful one yet.
• 💰 The XM is deemed overpriced and not sufficiently attractive or performant compared to other BMW models.

Chevy Blazer: Reluctance in a Popular Segment

• ⛰️ The Chevy Blazer is called out for being a front-wheel-drive crossover, a stark contrast to popular off-road SUVs like the Bronco and Wrangler, missing a massive market segment.
• 📉 GM's business reluctance to invest in a true off-roader is seen as a reason for the Blazer's mediocrity, likely relegated to rental fleets.

Dodge Charger: Electric Misstep

• ⚡ The new Dodge Charger's initial electric-only concept with fake engine sounds is described as a joke, especially given the cancellation of beloved gas-powered models.
• 🚗 While a gas engine version is coming, the poorly thought-out electric execution and bad timing with EV sentiment make it a disappointing launch.

Honda's Hesitation: Passport and Prelude

• 🏞️ The Honda Passport is criticized for attempting to market itself as off-road capable without true off-road hardware like a locking differential, falling short of competitors like the 4Runner.
• 🎶 The Honda Prelude's revival is deemed a major misstep, priced too high for its 200-horsepower hybrid powertrain, making it unjustifiable against competitors.
• ⚠️ Honda's overall business reluctance to commit resources to clearly defined, popular market segments is a recurring theme.

Lamborghini Urus: Missed Off-Road Potential

• 🏜️ Despite its success, the Lamborghini Urus is seen as a missed opportunity to be the king of off-road SUVs, given Lamborghini's history with the LM2.
• 🛣️ The author believes Lamborghini should have focused on off-road capability rather than just sporty performance, or at least offered an off-road trim.

Subaru WRX: Incomplete Lineup

• 💨 While the new WRX is praised for its driving dynamics and powertrain, its potential is limited by the lack of a hatchback (Lavorg) and an STI version in the US market.
• 📈 The market trend favors performance wagons and hatchbacks, a segment Subaru is not fully capitalizing on with the WRX.

Toyota Land Cruiser: Name Trading

• 🚙 The modern Toyota Land Cruiser is criticized for trading on the legacy of its predecessors without offering the same capability, size, or effortless driving experience.
• 🤥 It's seen as a cynical rebadge of the Lexus GX, appealing only to those who want the name without the substance.

Volkswagen ID. Buzz: Overpriced and Overthought

• 🚐 The Volkswagen ID. Buzz is a cool car but is not selling well due to its high price and exclusive long-wheelbase offering in the US market.
• 💲 A shorter, more affordable wheelbase version would have been more accessible and potentially more successful, appealing to a broader audience beyond just statement-makers.