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8th Grader's Guide to Starting and Growing a Newsletter for Teens

Kim KomandoApril 11, 20256 min273 views
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Launching Your Teen Newsletter

  • πŸ’‘ Gage, an 8th grader, was inspired by Kim Komando's work to create a newsletter for his peers.
  • πŸš€ He aims to share knowledge about online safety and AI tools, starting with his high school.
  • πŸ“Œ To begin, he can use free platforms like Substack or Beehive, which are email service providers (ESPs).
  • ⚠️ It's important to use an ESP rather than a personal Gmail account to avoid being marked as spam and ensure emails are delivered.

Making Content Engaging for Teens

  • 🎯 Content should be relatable and fun to capture the attention of a teenage audience.
  • 🧠 Examples include sharing AI tools for schoolwork, explaining the importance of password security, and discussing photo privacy settings.
  • 🚫 Avoid promoting plagiarism, like using AI to write entire assignments without understanding.

Platform Functionality and Scheduling

  • πŸ€– Email service providers are largely automated but require user setup, content creation, and approval.
  • πŸ—“οΈ Scheduling emails for optimal delivery times, such as early morning on the West Coast (6:30 AM EST), can increase engagement.

Strategies for Subscriber Growth

  • 🎁 A common growth tactic is to offer incentives, like giveaways (e.g., iPhones) or small rewards (e.g., Starbucks gift cards) for new subscribers.
  • πŸ“’ For example, offering a dollar for each subscriber who stays for 30 days, or a gift card for 25 new subscribers.
  • πŸ“ˆ Platforms like Substack and Beehive can also help by providing options to integrate advertising into the newsletter, earning revenue per click without needing to find advertisers directly.
  • πŸ’¬ Kim Komando expressed pride in Gage's initiative and invited him to visit her in Phoenix.
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Transcript26 segments

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What’s Discussed

Newsletter CreationTeen AudienceOnline SafetyAI ToolsEmail Service ProviderSubstackBeehiveSubscriber GrowthDigital MarketingContent EngagementSocial Media AdvertisingCybersecurity Awareness
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