787 Coffee: Bringing Puerto Rican Culture and Pride to the World

The Genesis of 787 Coffee

• ☕ 787 Coffee is more than just a coffee shop; it's a vibrant display of Puerto Rican culture, with its name derived from the island's area code.
• 💡 The brand emphasizes a farm-to-cup experience, sourcing beans directly from Puerto Rico and collaborating with farmers across Latin America.

Overcoming Adversity

• 💔 The journey of 787 Coffee was marked by significant challenges, including a devastating hurricane in 2017 that destroyed their farm and led to the closure of their initial five shops.
• ❤️ This adversity transformed the business from merely selling coffee to a mission-driven calling, fostering a "human for human" mantra and a strong sense of community among employees.

Mission Beyond Coffee

• 🌎 Brandon Ivan Peña, CEO, highlights the mission to bring Puerto Rican coffee to the world, celebrating the island's capabilities and its people.
• 🇵🇷 The brand aims to empower Puerto Ricans, combatting the tendency for external entities to exploit the island's resources.

Fostering Culture and Identity

• ✨ 787 Coffee serves as a platform to represent and celebrate Puerto Rican pride, offering an authentic taste of the island through unique drinks like the tres leches latte and mint-infused cold brew.
• 🗣️ The company actively fosters personal growth among its employees, encouraging public speaking and embracing accents as a source of pride, promoting cultural representation and self-acceptance.
• 🤝 The core values revolve around connectivity, experience, and embracing one's identity, encouraging individuals to be true to themselves and value the contributions of others.