7 On Your Side Investigation: Noble Moving and Storage Accused of Fraud

Investigation into Noble Moving and Storage

• 🕵️‍♀️ Seven On Your Side is conducting a consumer investigation into Noble Moving and Storage, a company based in New Jersey.
• ⚠️ Customers from across the country have reported being pressured to sign and pay thousands more than their original estimates.

Allegations Against Farah Al Ibrahim

• 🚨 A source claims Farah Al Ibrahim, who pleaded guilty to conspiracy to commit wire fraud in 2019 for similar practices, is the "ringleader" at Noble Moving and Storage.
• 📞 Despite attempts to avoid cameras, Al Ibrahim was confronted, with the source alleging she manages everything and is "guilty of doing the same thing" as before.
• 💼 A corporate filing shows Al Ibrahim as President of Moving System Holdings, Inc., an alternate name for Noble Moving and Storage, contradicting her husband's claims.

Customer Experiences and Red Flags

• 💸 Multiple customers reported their initial quotes ballooned on moving day, with one describing the situation as "straight up extortion."
• 📈 Customers were quoted cheap prices, only to be hit with huge upcharges, with one customer paying $18,000 for an $8,000 increase.
• 🔍 Fairfield police were investigating Noble Moving for price hikes, and the Department of Transportation is also investigating the company for allegations of deliberately providing lowball estimates.

Warning Signs for Consumers

• 🚩 Red flags include movers not visiting homes, quoting low prices over the phone or online without a site visit, demanding more money before or after loading, or showing up in rental trucks.
• 💡 Consumers are advised to research movers, get multiple estimates, and walk away if a price seems too good to be true.