2026 World Cup: Behind-the-Scenes Planning in North Texas with Monica Paul

The Long Road to 2026

• 🗓️ Preparations for the 2026 Men's World Cup began over eight years ago, with the bid process starting in 2017.
• 💡 Lessons learned from previous bids for the 2018 and 2022 World Cups were applied, emphasizing the importance of building networks and understanding key stakeholders.
• 🏆 The most stressful moment was the announcement of host cities, with the North Texas region ultimately being selected.

Securing Key Matches and the IBC

• 🎯 A major goal was to secure the International Broadcast Center (IBC), recognizing its significant economic impact and global messaging opportunity, similar to its role in 1994.
• 🏅 While North Texas secured nine matches, more than any other host city, there was some initial disappointment about not hosting the final match.
• 🚀 The strategy is to always aim for the best and create win-win partnerships, with a forward-looking approach that connects the 2026 Men's World Cup to the 2031 Women's World Cup.

Current Preparations and Fundraising

• 🛠️ Over 18 working groups are actively involved in planning for safety, security, transportation, sustainability, human rights, marketing, and communications.
• 💰 A significant focus is currently on fundraising through the host city supporter and donor programs, alongside ticket sales for the nine matches at AT&T Stadium.
• 🗓️ Volunteer registration opens on August 11th, with opportunities available across various roles and locations.

Fan Experience and Regional Branding

• 🏟️ Fair Park will host a 39-day FIFA Fan Festival, offering free public access with match broadcasts, entertainment, and activations for host city supporters.
• ⚽ The National Soccer Hall of Fame in Frisco is highlighted as a key attraction, showcasing the history of soccer in the U.S.
• 🎨 Branding efforts, including the host city poster and sonic ID, focused on unity and showcasing the unique spirit of Dallas and Fort Worth, incorporating elements like the skyline and a cowboy hat nod.

Transportation and Spectator Experience

• 🚗 While public transportation to AT&T Stadium presents challenges, significant planning with transit agencies is underway to manage spectator and credentialed holder movement.
• 🤝 FIFA delegates were impressed by AT&T Stadium's amenities and the region's collaborative spirit and entrepreneurial drive.
• 🌟 Spectators can expect a blended experience in North Texas, offering a diverse range of attractions, food, and cultural activities, aiming to showcase a modern, global city beyond preconceived notions.

Legacy and Future Growth

• 📈 The legacy of the 2026 World Cup aims to elevate the women's game, support underserved communities with equipment and coaching education, and address broader initiatives like sustainability and human rights.
• 🤝 The organizing committee, with continuity from the bid phase, is focused on ensuring a successful event and building towards future opportunities, including the 2031 Women's World Cup.
• 🌍 The goal is to create a memorable experience that showcases Texas hospitality and the region's global appeal, leaving a lasting positive impact.