Every discovery call opens with the same theater: "so, tell me about your priorities this year." The prospect performs the sanctioned version, you take notes on what their CEO already said better — on a podcast, three weeks ago, in detail you'll never get from a mid-level champion guarding their calendar.

Executive teams narrate their priorities publicly and constantly: earnings interviews, conference panels, the CEO's podcast circuit. The rep who's heard it walks in aligned with the actual agenda — "your CEO said the focus is consolidating tooling spend; here's how we fit that" — and stops selling against an org chart's guesses. Deal cycles are won in the prep, and the prep material is public.

deep_search pulls the prospect's leadership onto your desk: their executives' interviews and appearances, newest first, with evidence timestamps marking where they discuss budgets, priorities and pain. Ten minutes of reading replaces the LinkedIn-stalking hour and returns strictly better material.

deep_query turns the record into call prep: "what has <company>'s leadership said about their priorities and challenges this year?" — answered across the appearances, cited to the moments, so your talk track quotes the C-suite verbatim. Champions notice when you know their CEO's language; procurement notices when your business case echoes the CFO's own framing. That's not coincidence — it's reading.