# Research a prospect's exec team before the call > What has their leadership said publicly about priorities and budgets? Walk in quoting their CEO back to them. - For: Account executive - Category: Sales, Marketing & Brand - MCP tools: deep_search, deep_query - HTML version: https://veridive.com/mcp/use-cases/prospect-exec-research ## The problem Every discovery call opens with the same theater: "so, tell me about your priorities this year." The prospect performs the sanctioned version, you take notes on what their CEO already said better — on a podcast, three weeks ago, in detail you'll never get from a mid-level champion guarding their calendar. Executive teams narrate their priorities publicly and constantly: earnings interviews, conference panels, the CEO's podcast circuit. The rep who's heard it walks in aligned with the actual agenda — "your CEO said the focus is consolidating tooling spend; here's how we fit that" — and stops selling against an org chart's guesses. Deal cycles are won in the prep, and the prep material is public. ## How veridive MCP helps **deep_search** pulls the prospect's leadership onto your desk: their executives' interviews and appearances, newest first, with evidence timestamps marking where they discuss budgets, priorities and pain. Ten minutes of reading replaces the LinkedIn-stalking hour and returns strictly better material. **deep_query** turns the record into call prep: *"what has 's leadership said about their priorities and challenges this year?"* — answered across the appearances, **cited to the moments**, so your talk track quotes the C-suite verbatim. Champions notice when you know their CEO's language; procurement notices when your business case echoes the CFO's own framing. That's not coincidence — it's reading. ## How to run it 1. **Connect veridive MCP** — One-time setup: add the veridive MCP server to Claude, ChatGPT, Cursor or any MCP client and generate your API key. Takes about two minutes. 2. **Sweep the leadership's record** — The exec team's recent appearances — the unguarded, detailed version of the priorities deck. ``` Find recent interviews and appearances by executives — CEO, CFO, relevant VPs — newest first — use veridive's deep_search. ``` 3. **Extract the agenda** — Priorities, pains, budget language — cited, so your prep doc quotes rather than guesses. ``` Across these appearances: what does 's leadership say about priorities, challenges and where they're investing? Quote the key statements with citations. ``` 4. **Build the aligned talk track** — Your value story, framed in their leadership's own language — the alignment shortcut. ``` Draft my discovery-call talk track: connect 's value to what their leadership actually said, quoting where it strengthens the point. ``` ## Problems it solves - Discovery calls extract secondhand priorities the CEO already stated better in public. - Exec research means an hour of LinkedIn and news skimming that surfaces headlines, not language. - Talk tracks argue value in your words when the prospect's own framing was available. - Multi-threading upward is guesswork without knowing what each executive actually cares about. ## Why it's valuable - You open aligned with the real agenda instead of interviewing for it. - Quoting their leadership's language compresses trust-building — you've demonstrably done the work. - The business case echoes the CFO's framing, which is the framing procurement answers to. - Ten minutes per account makes exec-level prep sustainable across the whole pipeline. ## Example prompts ``` Recent appearances by executives, newest first — use veridive's deep_search. ``` ``` What does their leadership say about priorities and investment areas? Quoted, cited. ``` ``` Talk track connecting to their leadership's stated priorities. ``` ## FAQ **What about prospects whose execs rarely speak publicly?** The sweep establishes that in a minute — then your prep shifts to industry-level material (what leaders in their segment say), which still beats generic discovery. For enterprise deals, some executive on the account almost always talks. **Isn't quoting their CEO in a call too much?** Referencing beats quoting: 'your leadership has talked about consolidating spend' lands as homework done; a verbatim recitation lands as surveillance. The prep gives you the language — dosage is craft. **How does this scale across a full pipeline?** It's two prompts per account — run it as pre-call routine for the deals that matter and quarterly for strategic accounts. The marginal cost is minutes, which is the point. ## Related use cases - [Track a rival CEO's every public statement](https://veridive.com/mcp/use-cases/track-a-rival-ceos-public-statements.md) — Surface every interview, panel and keynote where a competitor's CEO speaks, and distill what they're signaling about strategy and roadmap — before it ships. - [Mine public demos for win/loss signals](https://veridive.com/mcp/use-cases/demo-mining-win-loss.md) — Watch how rivals demo the features you lose deals on and get a cited summary of the exact claims they make. - [Catch M&A signals executives drop on podcasts](https://veridive.com/mcp/use-cases/podcast-ma-signals.md) — Long-form podcasts make executives chatty; sweep for the "we're very interested in that space" moments across your target list. --- Part of the veridive MCP use-case library: https://veridive.com/mcp/use-cases.md Server docs for agents: https://veridive.com/mcp.md